PSG HOME
REPORT

PSG HOME KIT

25/26

A night etched in emotion, where Paris, football, and love for the jersey came together as one. Snipes, Paris Saint-Germain, and Nike didn’t just collaborate—they united passions. Through the launch of the new PSG Home Jersey, the soul of the city came alive—bold, proud, and unstoppable. More than a launch, it was a statement of identity, a celebration of the game and the culture that shapes it. When vision is shared, emotion becomes unforgettable.

APPROACH

Power in unity

A three-way force—Nike’s performance legacy, PSG’s iconic identity, and Snipes as a cultural catalyst—came together to create something bigger than a jersey launch.

Heart of the City

By honoring PSG legends and the club’s deep roots, the event connected generations of fans to the heritage that defines Paris and the club.

Culture in Full Voice

Music was the heartbeat of the night—bridging football and culture, uniting fans across generations and neighborhoods—raw, vibrant, and unapologetically alive.

HIGHLIGHTS

PSG LEGENDS, ASSEMBLE !

WHAT WE DID

We unveiled the new PSG Home Kit in grand fashion—from Paris to LA. Global icons (Ronaldinho) and local legends (Matuidi, Ménez, Hoarau) proudly wore the shirt, paying tribute to the club and the symbol of Paris itself. With authenticity and pride, they carried the message: this jersey is more than just a kit—it’s heritage.

WHAT WE LEARNED

Even without current players, a strong integration of club legends resonates just as powerfully. It unites generations of fans around a shared love for the club and gives new meaning to tradition.

Cultural Elevation

WHAT WE DID

Through Snipes we brought Parisian culture to the forefront—through its urban roots and deep musical ties to football fandom. Featuring cultural icon SDM and local creative collective CKO, the moment felt real, fresh, and proudly Parisian.

WHAT WE LEARNED

Merging football fandom with cultural touchpoints is essential. It creates a fresh and modern way to approach a jersey launch—one that speaks directly to the next generation and strengthens emotional connection with young consumers

Nike Football Playground

WHAT WE DID

We brought the essence of Nike Football to life with a playground that captured Parisian attitude and the creative spirit of street football. A space where style, flair, and challenge collide—true to the city’s rhythm.

WHAT WE LEARNED

Street football isn’t just a way of playing—it’s an attitude. It defines our fans’ mindset: bold, expressive, fearless, and ready to challenge everything. It’s the heartbeat of Paris, and a playground for true creativity.